Three blimps flown by DirecTV, Horizon Blue Cross Blue Shield and Hangar One Vodka will race up New York's Hudson River on Sunday in the first competition of its kind in 25 years.
The 2011 Paris Air Show was the best ever for Airbus, earning firm orders for 418 aircraft worth about $44 billion at list prices, compared to only 47 planes valued at $7.5 billion for Boeing.
Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials.