Since the dawn of civil aviation, airlines have been devising and revising what they believe to be meaningful identities. But it’s the logo around which everything else revolves.
On Monday morning in Mirabel, just outside of Montreal, the Bombardier CSeries CS100 FTV-1 took to the skies for the first time. Just before 10am local time, the clean-sheet narrowbody started its roll down runway 06, taking of...