If you want a good read on the reality of the Skybus model or lack there of, read Mike Boyd's weekly Hot Flash. He does a very good job of breaking down the myths from the facts with their plan. The key term he uses is "net new customers" these are customers who have never flown and might be attracted to the loss leader prices SkyBus is offering but get turned off the lack of service. He also brings up the fact that the Ryanair model here in the U.S is not a culturally accepted form of customer service. Great article and I highly recommend the read.
http://www.aviationplanning.com/asrc1.htm



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