United Airlines Unveils Special Livery for New Boeing 787 Dreamliner

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NYCAviation:

United Airlines Unveils Special Livery for New Boeing 787 Dreamliner (http://feedproxy.google.com/~r/nycaviation/~3/6jEFkCMO0XM/)

United Airlines on Monday presented a first glimpse of the special paint scheme that will appear on their new Boeing 787 Dreamliner fleet.
The post United Airlines Unveils Special Livery for New Boeing 787 Dreamliner (http://www.nycaviation.com/2012/07/united-airlines-unveils-special-livery-new-boeing-787-dreamliner/) appeared first on NYCAviation (http://www.nycaviation.com).
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[gonzalu]

Very nice... not a big fan of United per se, but this gold line swoosh is simple and elegant without being overly done. I would have picked the same blue as the tail and titles but, that's just me :tongue:

[Spunker]

I like it, but then I always liked COs then UA's new livery. Very professional looking.

[megatop412]

Eh, looks like just another unicon

If they really wanted to make it special they would've found a way to add the tulip somewhere

[moose135]

If they really wanted to make it special they would've found a way to add the tulip somewhere
Why would they add back a logo that they conciously changed as part of a rebranding effort? They are repainting the fleet to avoid having mulitple color schemes and present a unified message, adding the tulip back would go against that effort.

[megatop412]

Why would they add back a logo that they conciously changed as part of a rebranding effort? They are repainting the fleet to avoid having mulitple color schemes and present a unified message, adding the tulip back would go against that effort.


Because the tulip says United more than the Continental globe does, rebranding or not it's what people associate the carrier with. If they really wanted to start from scratch they should have come up with something completely different than either livery instead of hybridizing the two.

I get that they wanted to have one livery, I just hate what they went with. It screams, 'we were too lazy to come up with something brand new, so....here ya go, the two melted together!' AA didn't do it when they bought Trans World, Delta Didn't do it when they bought Northwest, and the list goes on.

[gonzalu]

William, I am not sure if finances are involved... but, in my experience, professional re-branding could cost millions of dollars in the CONSULTING ALONE! I know because I was involved in former employer's company re-branding after a merger. After the cost of the consulting firm that came up with the name, logos, letterhead, color scheme, etc. I recall one meeting where some chairs in the board room carved with the name of the old company would cost over 10,000 to re-do the logos. !! So, I can only imagine the titles change on the Conti fleet saved a ton of money. The United flee was already due for a re-paint so I bet they had it on the books already. Just a thought :smile:

[heeshung]

PETER MAX 787!

[PhilDernerJr]

Actually, a heritage United scheme scheme with the tulip would have been nice, but I like this as well. Nice to see their advanced training and parts stores for the type even before taking delivery. United may start earning my respect again soon. ;)

[AJ]

I was at Boeing this week and saw two UA 787's sitting around, no markings at all.

http://i1210.photobucket.com/albums/cc414/A777J/IMG_2444.jpg

I took the tour and it took every muscle in my body not to take out my hidden camera to shoot the 787 production line. ANA in front, Ethiopian behind followed by Hainan and Lan.

Here are a few other bad shots from the two days, I didn't even bring my good camera.

Ethiopian 787
http://i1210.photobucket.com/albums/cc414/A777J/IMG_2438.jpg

Some of the many aircraft sitting outside including a *A 777, anyone know who's?

http://i1210.photobucket.com/albums/cc414/A777J/IMG_2456.jpg

This one, N458BJ departed as I was walking into the Future of Flight museum;

http://i1210.photobucket.com/albums/cc414/A777J/IMG_2395.jpg

Drive by at BFI

http://i1210.photobucket.com/albums/cc414/A777J/IMG_2530.jpg

Enjoy,

AJ