Horizon Air to Revamp Branding by Adopting Alaska Airlines Eskimo and Livery

[NYCA News]

NYCAviation:

Horizon Air to Revamp Branding by Adopting Alaska Airlines Eskimo and Livery (http://nycaviation.com/2011/01/horizon-air-to-revamp-branding-by-adopting-alaska-airlines-eskimo-and-livery/)

Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials.
[Click to Read Full Article (http://nycaviation.com/2011/01/horizon-air-to-revamp-branding-by-adopting-alaska-airlines-eskimo-and-livery/)]

[Spunker]

Looks pretty good! Seahawks what do you think?

[sporky]

Not sure what Brandon thinks, but I for one am actually looking forward to shooting a Q400 again (other than the specials).

As for personal take on it, I am a bit disappointed. Yet another unique airline being rolled up into another, losing more and more airline indentities in this country. Horizon Air has been a great regional airline up here in the Northwest and to lose their identity is sad. I understand that QX is not technically going away, or changing their services at this time, but still feels like they are going away.

-Tad

[cancidas]

i always liked that scheme... just don't care much for the font.

[seahawks7757]

Honestly knew it was coming but really disappointed by this, but it happens and there is nothing we can do about it unfortunately.