bluejuice
2009-04-01, 10:08 AM
from the Jetblue intranet today 4/1/09
That’s right. We think today is the perfect day to announce some unbelievable changes to JetBlue and our onboard product.
For Crewmembers, we plan to launch a whole new internal service program designed to help all of us start to think and act like the other guys. Called GET-A-TUDE, it involves just five simple steps:
Be in a mood, always
Be evasive
Be the question
Be the problem
Be surprised to see customers
And onboard, our customers are going to see some things that they’d never expect from JetBlue:
Seats
We’re going to add in 20 more rows to both the E190 and the A320 fleets to create a whole new product called: EMLL – Even Much Less Legroom.
Snacks
With more seats, we’ll need more snacks. In a move we’re calling “Hey somebody shrunk my snacks” we’ll be offering individual, miniature chips, cookies and a tasty miniature nut snack (pine nuts).
Sodas
With this clever move, we’re going to save on snacks and galley space, and allow Customers to share their experiences in a whole new way.(One soda-6 straws)
In-flight Entertainment
Customers can only watch one channel at a time, so that’s what we’re going to offer them. Called SeatBack-TV, the channel will feature mesmerizing footage of the seatback in front of you – think of it as art, as a form of entertainment.
That’s right. We think today is the perfect day to announce some unbelievable changes to JetBlue and our onboard product.
For Crewmembers, we plan to launch a whole new internal service program designed to help all of us start to think and act like the other guys. Called GET-A-TUDE, it involves just five simple steps:
Be in a mood, always
Be evasive
Be the question
Be the problem
Be surprised to see customers
And onboard, our customers are going to see some things that they’d never expect from JetBlue:
Seats
We’re going to add in 20 more rows to both the E190 and the A320 fleets to create a whole new product called: EMLL – Even Much Less Legroom.
Snacks
With more seats, we’ll need more snacks. In a move we’re calling “Hey somebody shrunk my snacks” we’ll be offering individual, miniature chips, cookies and a tasty miniature nut snack (pine nuts).
Sodas
With this clever move, we’re going to save on snacks and galley space, and allow Customers to share their experiences in a whole new way.(One soda-6 straws)
In-flight Entertainment
Customers can only watch one channel at a time, so that’s what we’re going to offer them. Called SeatBack-TV, the channel will feature mesmerizing footage of the seatback in front of you – think of it as art, as a form of entertainment.