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Alex T
2008-08-09, 10:55 AM
NEW YORK (CNNMoney.com) -- Money-losing airlines are trying to find creative ways to raise cash. That includes slapping an ad on just about any part of the plane that doesn't move - including the air-sickness bag.

And advertisers are listening because when passengers buckle up they're not leaving their seats anytime soon.

http://money.cnn.com/2008/08/05/news/co ... 12?cnn=yes (http://money.cnn.com/2008/08/05/news/companies/airline_advertising/index.htm?postversion=2008080812?cnn=yes)


I thought this was kind of a funny, but good article. It is true, you hear consistently about advertisements from other products or companies or stuff from the airlines own products. Credit Cards, In Flight magazine that sort of thing.

Alex

Matt Molnar
2008-08-09, 02:45 PM
At this point I don't see any good reason for a US or an AA to not go for the Skybus model and take it even further...make them look like NASCAR cars. Slap ads on the fuselage, the gear doors, the tires, the overhead doors, everywhere. From a customer standpoint, I don't think anyone would really care. The only obstacle–and it's a big one–would be getting top tier advertisers to associate their brand with airlines that are often bashed in the press and have an overall negative image.