Delta New Livery Revealed (?)

[Iberia A340-600]

I honestly hope that this is NOT Delta's new livery!

http://flickr.com/photos/ritchkoff/4484 ... 051447339/ (http://flickr.com/photos/ritchkoff/448450602/in/set-72157600051447339/)

[INTENSS]

Doubt it, look at the widget...it's the (now) old curvy one. They've since reverted back to the classic widget which will surely be used on the upcoming new scheme.


-Rich

[cancidas]

i hope so too, that ugly!!

[Iberia A340-600]

I just realized that is a model of a 767-300, not the real thing. However that appears to be their new brand.

[moose135]

I just realized that is a model of a 767-300, not the real thing. However that appears to be their new brand.

But is it a model with the new c/s for the commercial shoot? It may be real, but they don't have one painted yet, so they are using a model for the shoot so the commercial is ready to go when they unveil the new look.

[INTENSS]

Looking closer at some of the other pictures, it looks like the widget is indeed the classic one. Doesn't change my opinion though, that's a boring livery.


-Rich

[T-Bird76]

I'd say its fake, the Delta is the rounded Delta and not the pointed wiget Delta changed back to last year.

[NcSchu]

Judging from the other pictures I think it might be real, unfortunately. It's even worse than Delta's current one.

[Matt Molnar]

Look at the other pics: http://flickr.com/photos/ritchkoff/sets ... 051447339/ (http://flickr.com/photos/ritchkoff/sets/72157600051447339/)

It seems the photographer was part of a film crew making a commercial with the new Delta branding at ATL. The plane is a real 767, not a model. He shows the plane before and after painting, and also with the engine open. The new Delta title, with the widget, is also photographed on the side of a building, not just on the plane. This seems 99% legit to me.

[NcSchu]

The plane with the new livery is definitely a model...you can see pictures of the model, but perhaps that's just to help the painters paint the real plane? I agree that the livery and logo are real though.

[Matt Molnar]

Ahh, you're right. In which case, that is almost definitely the new livery. They used the real plane for the engine shot and interior shots.

[PhilDernerJr]

It looks like the photo was deleted from the site!

It looked like it was unfinished.

[Iberia A340-600]

http://www.airliners.net/uf/536882276/1175898394VbUP32.jpg

[NcSchu]

He probably didn't want to loose his job or something, seeing as though the pictures weren't supposed to be released for another few weeks. At least you were able to save one of them.

[Tom_Turner]

Disappointing to say the least.

Perhaps marginally better than what they have now though.

[hiss srq]

I will take the current one over this one any day. I love my Delta blue! Delta is getting worse by the moment. First rumors that Comair might get the axe and now this whishy washy crap of a paint job! Ugh!

[SP-LPB]

http://www.airliners.net/uf/536882276/1175898394VbUP32.jpg

Model airplane... Photoshop amateurs.

[PHL Approach]

http://www.airliners.net/uf/536882276/1175898394VbUP32.jpg

Model airplane... Photoshop amateurs.

I was thinking the same thing... Just look at the engine.

[T-Bird76]

[quote="Iberia A340-600":ac359]http://www.airliners.net/uf/536882276/1175898394VbUP32.jpg

Model airplane... Photoshop amateurs.

I was thinking the same thing... Just look at the engine.[/quote:ac359]

Yep your right the engine isn't real.

[Nycfly75]

http://img.photobucket.com/albums/v131/concord977/1175898417eZso1L.jpg

Its supposedly from a marketing shoot, the plane in the pictures is a mock up.

[SP-LPB]

I really don't see any reasoning behind using an airplane model to make a marketing shoot. Makes zero sense, especially when computer graphics are used to generate images of planned liveries. It's a pure sham.

[Nycfly75]

http://www.ajc.com/business/content/bus ... delta.html (http://www.ajc.com/business/content/business/delta/stories/2007/04/06/0406bizdelta.html)

"The main feature of the new design is likely to be the return of Delta's triangular shield logo, known as "the widget," to the tail of its jets, according to one employee familiar with the design.

He said a working version features an all-red version of the logo on navy blue tails. The triangular logo — currently red, white and blue — also gets a new three-dimensional look but doesn't change its basic shape, the employee said. Aircraft colors will also be tweaked, featuring a darker blue that matches recently-revamped employee uniforms, while the main fuselage color will remain white."

[Matt Molnar]

I really don't see any reasoning behind using an airplane model to make a marketing shoot. Makes zero sense, especially when computer graphics are used to generate images of planned liveries. It's a pure sham.

Liveries, yes. Realistic looking planes in hangars, no.

[Winglets747]

Yuck this livery is horrible. Is it even possible to come up a with a sarcastic nickname that does justice to this garbage? Any takers?

I definitely think this is the real livery. Photo was there, then deleted, plus this user has a Pro Flickr account and lists his job as an advertising account executive.

Good call on the engines, Jakub.

Gordon and Nycfly75--thanks for saving the images!

[NcSchu]

I still think it's real though, I mean the pictures of the new logo being put on the wall were definitely real and I doubt someone would go to these lengths for a sham.

[Winglets747]

Maybe if they added more blue underbelly it wouldn't look as bad. See this 777 mock up with more blue that someone else did: http://img151.imageshack.us/my.php?imag ... linrd6.png (http://img151.imageshack.us/my.php?image=boeing777200deltaairlinrd6.png)

[SP-LPB]

I really don't see any reasoning behind using an airplane model to make a marketing shoot. Makes zero sense, especially when computer graphics are used to generate images of planned liveries. It's a pure sham.

Liveries, yes. Realistic looking planes in hangars, no.

And why would you need "Realistic looking planes in hangars"? Would you make a commercial with a model plane standing in a hangar? How exciting... I think that a much realistic looking plane would be generated on a computer. It's year 2007 and not the 60's.

@Will

It wasn't just the engines, but many more components that clearly stand out.

[Winglets747]

Well, it's the engines that to me are a dead give away.

[PhilDernerJr]

That mockup was probably a part of the initial proposal for the scheme,and was used afterwards tos hwo it to people.

Honestly, on the 777, it looks damn good. There aren't many schemes that I can think of that look good on a 763 anyway. Except for one. ;)

[stuart schechter]

I love the current livery. I think it's a shame they have to do away with it. Maybe it won't happen!

[G-BOAD]

I always thought Delta needed a new livery, but now that i see it, THEY DON'T!!.
They need an old livery
Just go back to the widget!

[Alitalia744]

unless powers that be change their mind, people better get use to it.

and yes, for the one questioning why build a mock-up for a shoot - they do all the time.

[Nonstop2AUH]

Must be great to work in graphic design, you can just pull out whatever, make a pitch for it and get nicely paid for stuff others do for free on MAP and such. Not to rant but alot of businesses in America, and the travel related businesses in particular, are all image and no service now. Because it's cheaper to rebrand or come up with a new logo or slogan than it is to consistently deliver a quality service to customers.

[Tom_Turner]

First of all, why is the Widget on its side? What an abysmal failure. We are truly in the dark ages of aviation branding. IF they're so good, why do they need to be contually re-done? Yes, I know the "reasons" - but how is being ugly, unattractive and barely recognizable helpful?

Are test screenings for the flying public actually done? Or do they sample from within the marketing industry? :shock:

Did the new scheme come from one of the Donald Trump's dimwitted apprentice team brain storms... looks like it could've.

What would be the issue with something like this the folks at the A.net forums came up with? Its not some wild spotter's dream scheme..its in keeping with the current (lamentable) trends.. but its simply better than what we've seen leaked so far...

http://www.airliners.net/uf/536921701/11759959728ger2x.jpg

[hiss srq]

Tom that is actually probably the best scheme I could imagine without going all the way back to the origional widget colors. Whoever made that scheme is genius!

[JetBlueAirwaysFan]

I like what they have now, but I guess I'll have to get used to yet another Delta Livery.

[LGA777]

That scheme that Tom posted looks a zillon times better I think, and even retains the new font titles. Wake up DL management.

Regards

LGA777