JetBlue Display in Bryant Park

[PhilDernerJr]

For those who don't yet know, an ice skating rink, called "The Pond" has been built and allows for the public to ice skate for free at Bryant Park (42nd Street and 6th Avenue).

Along the sides of it, they are having their 4th annual "Holiday Shops" which has booths for people to browse and enjoy the various offerings. On of these little areas is a mini-trailer from JetBlue. Partially shaped like an airplane (rounded) with aircraft windows and even a name on the front of it like their other aircraft (Betty Blue), this looks like it will be some kind of exciting display upon its completion.

I walked past it last night and it was not set up yet, but it looked promising....because I'm a nerd and anything that says JetBlue has to be good. lol

If anyone goes through there, let's keep each other posted on what's gong on.

Read more here: http://www.bryantpark.org/amenities/thepond.php

[Alex T]

Thats looks really neat. I love to go ice skating when I can, and must travel a ways to go to a rink as we do not have it in my area. You New Yorkers get all the cool stuff haha..

Alex

[Futterman]

Phil, it's actually called Blue Betty. It's jetBlue’s new Airstream RV, serving as a mobile marketing vehicle capable of sharing the jetBlue Experience with people across the country. They had it set up at the EWR inaugural event...here're a few photos:

http://www.nycaviation.com/hosting/IMG_5942.jpg
http://www.nycaviation.com/hosting/IMG_6048.jpg

Definitely pretty cool to check out. In terms of marketing in Manhattan, though, nothing beats what they did for the E190 -- they randomly picked 190 people wearing blue off the street and gave them a free roundtrip ticket between JFK and BOS!


Brian

[PhilDernerJr]

That's awesome. I can't wait to go inside of it.