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Posts Tagged ‘branding’
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Some (renderings of) newly painted American jets rolling around an airport. (Screengrab from AA video)

Thinking Positive About American Airlines’ New Look

My first thought after seeing the new American logo and type was: “Sigh.” But I’m trying to be optimistic.
by Dan Frommer
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Columnists

The Yin & Yang of Airline Identity (Part One)

Since the dawn of civil aviation, airlines have been devising and revising what they believe to be meaningful identities. But it’s the logo around which everything else revolves.
by Patrick Smith
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Columnists
Up close with the shiny aluminum of an American Airlines 777. (Photo by Matt Molnar)

Brace Yourselves For American Airlines’ Imminent Rebranding

American Airlines is expected to unveil a new brand image later this month. And this doesn’t happen very often, so people might get upset.
by Dan Frommer
1
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Airline News

JetBlue Reveals New Co-Branded ‘I Love New York’ Logo

JetBlue Airways and the Empire State Development Corporation on Monday revealed a new logo merging the JetBlue brand with the iconic "I Love New York" tourism campaign and logo.
by admin
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Airline News

Horizon Air to Revamp Branding by Adopting Alaska Airlines Eskimo and Livery

Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials.
by admin
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