branding

 
Posts Tagged ‘branding’
 

Some (renderings of) newly painted American jets rolling around an airport. (Screengrab from AA video)
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Columnists

Thinking Positive About American Airlines’ New Look

Posted January 18, 2013 by Dan Frommer

My first thought after seeing the new American logo and type was: “Sigh.” But I’m trying to be optimistic.

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Rendering of the new American Airlines livery on a Boeing 777-300ER. (Image by American Airlines)
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Blog

New American Airlines Branding Draws Mixed Reviews From Fliers

Posted January 17, 2013 by NYCA Admin

American Airlines revealed its new look on Thursday, tossing out the polished metal and Helvetica in favor of gray paint and Fruitiger.

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Up close with the shiny aluminum of an American Airlines 777. (Photo by Matt Molnar)
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Columnists

Brace Yourselves For American Airlines’ Imminent Rebranding

Posted January 16, 2013 by Dan Frommer

American Airlines is expected to unveil a new brand image later this month. And this doesn’t happen very often, so people might get upset.

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alaska-horizon-dash8-100
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Airline News

Horizon Air to Revamp Branding by Adopting Alaska Airlines Eskimo and Livery

Posted January 25, 2011 by NYCA Admin

Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials.

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jetblue-iloveny-100
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Airline News

JetBlue Reveals New Co-Branded ‘I Love New York’ Logo

Posted September 20, 2010 by NYCA Admin

JetBlue Airways and the Empire State Development Corporation on Monday revealed a new logo merging the JetBlue brand with the iconic “I Love New York” tourism campaign and logo.

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