My first thought after seeing the new American logo and type was: “Sigh.” But I’m trying to be optimistic.
American Airlines revealed its new look on Thursday, tossing out the polished metal and Helvetica in favor of gray paint and Fruitiger.
American Airlines is expected to unveil a new brand image later this month. And this doesn’t happen very often, so people might get upset.
Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials.
JetBlue Airways and the Empire State Development Corporation on Monday revealed a new logo merging the JetBlue brand with the iconic “I Love New York” tourism campaign and logo.