When a company re-brands, it typically means a new coat of paint over the old, and maybe an ad campaign to tell consumers that their logo has changed. For American Airlines, however, the re-branding is going deep, deep into the roots of the company, from top to bottom. More than just a fresh coat of […]
Looking down from terminal D lounge at DFW, the new American Airlines Boeing 777-300ER easily stuck out. The angular tail and grey-ish paint contrasted sharply with the sea of dueling eagle tails and semi-glinting bare metal under a setting Dallas sun. Surprisingly it wound up looking not half bad in person. Even more surprisingly, the […]
Wondering exactly what the merger of American Airlines and US Airways will mean? Curious as to what the largest airline in the world consists of? We’ve got some numbers for you.
American Airlines and US Airways today announced their intention to merge, ending months—if not years—of rumor and speculation. The move will create the world’s largest airline.
Much of the internet is under the belief that Ann Coulter marched off of a plane because the pilot was a black woman. But is it true?
My first thought after seeing the new American logo and type was: “Sigh.” But I’m trying to be optimistic.
American Airlines revealed its new look on Thursday, tossing out the polished metal and Helvetica in favor of gray paint and Fruitiger.
American Airlines is expected to unveil a new brand image later this month. And this doesn’t happen very often, so people might get upset.