Results 1 to 9 of 9

Thread: Airline commercials/ads

  1. #1
    Moderator mirrodie's Avatar
    Join Date
    May 2005
    Location
    Me like the Robert Downey Jr of cooooooookies!
    Posts
    5,747

    Airline commercials/ads

    So I got the latest Southwest Airlines junkmail, laden with a bunch of fat bellied workers, scribbled with "Bags fly free" on their stomachs.






    Then I got this from my boy, Ron. I LOVE this!!



    http://youtu.be/a4JdQi60an0


    The latter, I gotta tell you, along with Pan Am's new show, I have to admit, got me in the mood to book a flight.
    And I, I took the path less traveled by
    and that has made all the difference......yet...
    I have a feeling a handle of people are going to be very interested in what I post in the near future.

    http://www.jetphotos.net/showphotos.php?userid=187

  2. #2
    Moderator Matt Molnar's Avatar
    Join Date
    Apr 2005
    Location
    New York
    Posts
    9,302
    The current marketplace will find the fat guys in the Southwest ads are more effective.

    As a plane geek the British Airways commercial is gorgeous, but the bottom line is their target audience is attracted to price and service, not romanticism.

    BA doesn't offer anything special in terms of price or service, and the fact that they had the Concorde doesn't help folks these days.

    Southwest service is of course barebones and fares are not that great anymore, but at least you don't have to pay to check a bag.
    Ladies and gentlemen, this is your captain speaking. We have a small problem.
    All four engines have stopped. We are doing our damnedest to get them under control.
    I trust you are not in too much distress. —Captain Eric Moody, British Airways Flight 9

  3. #3
    Administrator PhilDernerJr's Avatar
    Join Date
    Apr 2005
    Location
    Queens, NY
    Posts
    12,470
    Quote Originally Posted by GothamSpotter View Post
    As a plane geek the British Airways commercial is gorgeous, but the bottom line is their target audience is attracted to price and service, not romanticism.
    This. Sadly.
    Email me anytime at [email protected].

  4. #4
    Senior Member moose135's Avatar
    Join Date
    Apr 2005
    Location
    Long Island, NY
    Posts
    8,067
    That BA commercial is stunning. And sadly, Matt is right, it won't appeal to the great unwashed masses the way fat guys with "Bags Fly Free" on the bellies will.

  5. #5
    Moderator mirrodie's Avatar
    Join Date
    May 2005
    Location
    Me like the Robert Downey Jr of cooooooookies!
    Posts
    5,747
    Problem is, of course,

    price and service are inversely proportional.


    I viewed the WN ad with bit of disgust and embarrassment, as it seems this is what we've come to.

    The BA ad may get aviation nuts back up in the air, but beyond that??

    As for target audience, its sad that American's don't know what they are missing. BA transcon coach and QF transAlt coach are both leaps ahead of AAs equivalent. And in my opinion, AA is hte best domestic in terms of overall service.
    And I, I took the path less traveled by
    and that has made all the difference......yet...
    I have a feeling a handle of people are going to be very interested in what I post in the near future.

    http://www.jetphotos.net/showphotos.php?userid=187

  6. #6
    Administrator PhilDernerJr's Avatar
    Join Date
    Apr 2005
    Location
    Queens, NY
    Posts
    12,470
    I put AA at the very bottom, mostly due to the attitude that I've seen from many of their crew, which I have learned is as per their reputation. As an enthusiast, AA is one of my favorites.

    As for everything else, it's all economics. Most will watch that BA commercial and possibly be inspired to develop an increased respect for aviation and aviation history, but they won't step up and buy a ticket on BA as a result. They WILL choose on price.
    Email me anytime at [email protected].

  7. #7
    Moderator mirrodie's Avatar
    Join Date
    May 2005
    Location
    Me like the Robert Downey Jr of cooooooookies!
    Posts
    5,747
    So then, if its all price based, as I think it is as well, people ought to just STFU, deal with AAttitudes and just get on the plane. Pretty easy business ;)
    And I, I took the path less traveled by
    and that has made all the difference......yet...
    I have a feeling a handle of people are going to be very interested in what I post in the near future.

    http://www.jetphotos.net/showphotos.php?userid=187

  8. #8
    Administrator PhilDernerJr's Avatar
    Join Date
    Apr 2005
    Location
    Queens, NY
    Posts
    12,470
    I think people end up on AA for other reasons of influence, but we're taking it off topic I guess.
    Email me anytime at [email protected].

  9. #9
    Moderator mirrodie's Avatar
    Join Date
    May 2005
    Location
    Me like the Robert Downey Jr of cooooooookies!
    Posts
    5,747
    BA/the ad agency almost screwed it up entirely

    http://www.dailymail.co.uk/news/arti...gin-plane.html
    And I, I took the path less traveled by
    and that has made all the difference......yet...
    I have a feeling a handle of people are going to be very interested in what I post in the near future.

    http://www.jetphotos.net/showphotos.php?userid=187

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •