Republic Airways plans 'unified' brand, may drop Midwest name
http://www.jsonline.com/business/85502612.html
Posted: Feb. 26, 2010
One year after marking its silver anniversary, the Midwest Airlines brand appears headed for retirement, a move that could cut costs and create a more focused marketing approach for Midwest's new owner.
Indianapolis-based Republic Airways Holdings Inc., which bought Midwest in July and Frontier Airlines in October, plans to announce this spring its "unified brand plan," company spokesman Carlo Bertolini said Friday. He spoke after Republic Chairman Bryan Bedford said a new brand is coming soon, suggesting it might not use either the Midwest or Frontier name.
"We will get to a unified brand," Bedford said, during a teleconference to discuss Republic's fourth-quarter earnings.
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