Eye-Fi, a new company that makes Wi-Fi camera-memory cards, was formed because of a broken promise.
Three years ago, Yuval Koren, Eye-Fi's CEO, traveled to New York from San Francisco for a wedding. You know, the kind you see in every single romantic comedy ever made? Long-lost friends were reunited, copious snapshots were taken, and everyone pledged to send them along soon after. "There were lots of good intentions," says Koren. "But it never happened."
We all know why: Booting-up your computer, plugging in your camera, uploading pics to the hard drive and finally choosing what to send to the web is universally annoying.
Koren came home and cornered his geeky friends -- some worked at Cisco, others at Wi-Fi vendor Atheros, and a few even labored away at Apple. He posed a question to them: Why do digital pictures so often end up trapped inside cameras?
And then they figured out a way to easily set them free.
Two-and-a-half years of intense work later, they produced a 2-GB SD memory card mated with a Wi-Fi chip.
http://www.wired.com/gadgets/wireles.../2007/11/eyefi
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