Just back from ORD with United last week, I was able to buy upgrades to Economy Plus at the check in kiosk for around $30 which your mom might find worthwhile for the extra legroom. Also of course UA has Channel 9 cockpit audio and something that is rarely mentioned is they make an effort (if not out and out pledge) to use close-in gates at ORD for the LGA flights to get people in and out conveniently, they call this 'Business1' or something. Sounds like a minor thing but there are times I've flown AA on same sector and been way out at the end of a pier at ORD in both directions. Just my 2 cents worth on differentiation!
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