PhilDernerJr
2006-02-21, 09:07 PM
I boarded a train at Track 109 this morning and I was really happy when I read “With only 48 guests on a plane built for 220...”, the new ad campaign from Eos Airlines. I say "new" as though it implies that they had an old one, but that's not that case.
In fact, that's not the case for most non-dinosaur airlines. Getting on a bus or train or when walking past telephone booths, you'll see ads for JetBlue, Continental, American and maybe Delta. Even international carriers like Emirates and Lufthansa have joined the mix. But where is the non-legacy representation?
I'm shocked that, especially in a struggling industry, that airlines are not reaching out to people more to attract them. ATA had to scale back and revert to more charter flights because of poor yields. Could it be any coincidence that when I tell the average person that ATA is my favorite airline, that their response is I never heard of them"?
The general public needs to find out about airlines in ways other than if they happen to come up as the cheapest fares on Orbitz. Maybe United and US Airways are doing half decent and don’t need the same brand recognition as say ATA, but it’s business and you’re dealing with consumers all over the map. Isn’t it only logical to advertise more?
A business plan like Eos is a risky one. I, along with many others, thought it was interesting, but never gave it any votes of confidence in them succeeding. But now, seeing that maybe these people are applying their brains to their operation instead of relying on federal grants to keep them alive if they fail, I think these guys have a decent chance of pulling through.
In fact, that's not the case for most non-dinosaur airlines. Getting on a bus or train or when walking past telephone booths, you'll see ads for JetBlue, Continental, American and maybe Delta. Even international carriers like Emirates and Lufthansa have joined the mix. But where is the non-legacy representation?
I'm shocked that, especially in a struggling industry, that airlines are not reaching out to people more to attract them. ATA had to scale back and revert to more charter flights because of poor yields. Could it be any coincidence that when I tell the average person that ATA is my favorite airline, that their response is I never heard of them"?
The general public needs to find out about airlines in ways other than if they happen to come up as the cheapest fares on Orbitz. Maybe United and US Airways are doing half decent and don’t need the same brand recognition as say ATA, but it’s business and you’re dealing with consumers all over the map. Isn’t it only logical to advertise more?
A business plan like Eos is a risky one. I, along with many others, thought it was interesting, but never gave it any votes of confidence in them succeeding. But now, seeing that maybe these people are applying their brains to their operation instead of relying on federal grants to keep them alive if they fail, I think these guys have a decent chance of pulling through.