Aviation News

May 14, 2013

JetBlue SoFly- Overshare Everything

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Written by: Jason Rabinowitz
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JetBlue SoFly- Overshare Everything

Every airline will eventually get you to your destination, but few airlines are interested in hearing about your trip once you leave the airport. JetBlue is one of those few, recently launching their SoFly (short for Social Fly) program. SoFly invites passengers to share every aspect of their trip, from planning to in-flight to destination. With nearly 2 million followers on Twitter, JetBlue is no newcomer to social media, and they are now taking it to another level.

The mantra of the program is “when you see something, share something,”  be it in the form of a travel tip or picture. Passengers can upload pictures and tips on the SoFly site, or tag their instragram uploads with #JetBlueSoFly to share their experience with everyone. The SoFly website also offers interesting tidbits about the airline, such as that they checked 20 million bags last year, and 505 aircraft brakes were changed in 2012.

“Our customers’ passion for travel inspires us, and we know that their stories about JetBlue often inspire others,” said Morgan Johnston, Manager Corporate Communications, JetBlue. “While some businesses may showcase customer comments or photos on separate hidden pages, we’re excited to have been able to incorporate SoFly as a social layer on top of jetblue.com. It stays additive to the existing experience on jetblue.com, and can even help inform a customer’s purchasing decision.”

St. Maarten, the perfect place for any aviaion geek to tweet from!

St. Maarten, the perfect place for any aviaion geek to tweet from!

About the Author

Jason Rabinowitz



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