New American Airlines Branding Draws Mixed Reviews From Fliers
American Airlines revealed its long awaited new look on Thursday, tossing out the iconic polished metal and Helvetica combo in favor of gray paint and the Fruitiger typeface.
A (very unscientific) skimming of social media reaction to the new branding revealed mixed reactions, with positive comments slightly outnumbering the negative. The biggest item of contention was the new tail design.
What do you think? Check out our multi-angle gallery featuring (renderings of) a 777 wearing the new colors and the video below.