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2012-10-11
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WestJet Encore Is The Name of WestJet’s New Canadian Regional Carrier

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Rendering of a WestJet Bombardier Dash 8 Q400. (Image by Bombardier)

WestJet on Thursday revealed the name for its planned regional carrier: WestJet Encore.

The new airline is expected to launch in the second half of 2013 using a fleet of Bombardier Dash 8 Q400 turboprops.

WestJet Encore will be based in Calgary along with its parent airline, but will serve smaller Canadian communities.

“We are excited to launch WestJet Encore, leveraging the phenomenal strength of the WestJet brand delivered through our WestJetters,” said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. “Encore reinforces that our WestJetters are ready to repeat the success of WestJet, liberating Canadians in many communities from the high cost of travel.”

WestJet Encore will release its inaugural schedule and routes in early 2013.



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