Aviation News

February 8, 2011

JetBlue Unveils Plane Wearing ‘I Love New York’ Co-Branded Livery

JetBlue Airways on Tuesday unveiled a new “I Heart Blue York” livery in honor of the carrier’s recent partnership with the Empire State Development Corporation. The deal, part of a broader package of state and local incentives to keep the airline from moving its headquarters out of New York, allows JetBlue to co-brand with New York State’s “I Love New York” tourism campaign and logo.

JetBlue I Heart Blue York

The freshly painted Airbus A320 jet (N586JB) was revealed to hundreds of crewmembers at JetBlue Airways’ home base at New York’s John F. Kennedy International Airport. “JetBlue’s ceremonial first flight from JFK to Buffalo more than 10 years ago focused on driving tourism and business and delivering the best value and service in the skies across the Empire State,” said JetBlue CEO Dave Barger. “Today’s livery reminds us not only of our beginnings, but also of our future and our commitment to our home state as we begin a new decade of service to become Americas’ Favorite Airline. New York is at the heart of JetBlue and JetBlue is at the heart of New York.”

“JetBlue is an important economic engine for New York State,” said ESD Executive Director Peter Davidson. “In 2009, the tourism industry generated $46 billion in spending, which resulted in over $6 billion in state and local taxes and supported more than 660,000 jobs. JetBlue’s commitment to providing high quality, competitive airfares throughout New York helps to support continued economic growth in the state. In addition, the newly branded aircraft demonstrates the powerful marketing, sponsorship and branding opportunities created by the JetBlue and I LOVE NEW YORK partnership. Keep an eye out for co-marketing promotions, fare sales and I LOVE NEW YORK content on JetBlue seatbacks. We hope that the newly branded aircraft will encourage people to discover all that New York has to offer.”

JetBlue will also show short films to promote New York tourism on its seatback displays as part of the program beginning this month. The airline worked with ProMotion Pictures, the ESD and teams of students at NYU’s Tisch School of the Arts Graduate School of Film to create the movies.

Milton Glaser, the creator of the original iconic “I Love New York” logo collaborated on the design of JetBlue’s new paint scheme. The left side of the plane’s tailfin features the JetBlue logo prominently with the red heart, while on the right side the “I Love New York” logo is displayed more prominently.

  • http://pulse.yahoo.com/_T22X6G24FBBWHES55HKCFR7YDU OTIS

    It all would look better on Boeing 737 jetliners instead of the A320′s.