Aviation News

January 25, 2011

Horizon Air to Revamp Branding by Adopting Alaska Airlines Eskimo and Livery

More articles by »
Written by: admin
Tags: , ,

Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials, the company said today.

Artist’s rendering of the new Alaska Horizon livery on a Dash 8 Q400 aircraft. (Image courtesy of Alaska Airlines)

The change follows a shift in Horizon’s business model which took effect on January 1. Under a new agreement, Horizon maintains its own planes while Alaska is responsible for scheduling and marketing Horizon’s flights. Most regional affiliates of larger airlines follow similar models.

Horizon’s first Bombardier Q400 to be repainted will appear in February, according to the airline. It will feature large Alaska titles on the sides, accompanied by smaller Horizon titles. Some newly delivered Q400s will remain unpainted during the transition.

Horizon has maintained its own brand since being purchased by Alaska Air Group in 1986. The current stylized sun branding was introduced in 1991.

About the Author




Making Rain Shine: Behind the Scenes with the 2017 USAF Viper Demo Team

Demonstrating the high performance characteristics of the F-16 in the subsonic and transonic flight envelope, the Viper Demo Team packs pride, professionalism and dedication into a 15-minute aerial demonstration.
by Mark Kolanowski


British Airways Arrives in Fort Lauderdale

British Airways begins service to Fort Lauderdale, its fourth destination in Florida, and its 25th airport in the United States.
by Mark Lawrence



2017 Paris Airshow Highlights

This year's Paris Air Show has been a show stopper as usual. Check in to see the highlights so far.
by Stephanie Gehman


Norwegian Air International Launches Flights to Stewart International Airport

Norwegian Air International made history at Stewart International Airport in Newburgh, NY on Thursday with the launch of transatlantic flights.
by Ben Granucci


Stratolaunch: The Next Evolution of Consumer Space Travel

Introducing the new largest aircraft in the world! The massive Stratolaunch aircraft rolled out of the hangar for the first time last week.
by Stephanie Gehman