JetBlue Airways and the Empire State Development Corporation on Monday revealed a new logo merging the JetBlue brand with the iconic “I Love New York” tourism campaign and logo in an effort to solidify JetBlue’s standing as “New York’s Hometown Airline.”
This past March, New York State officials granted jetBlue permission to use the logo as part of their efforts to keep the airline from moving its corporate headquarters out of New York.
JetBlue has launched a fare sale in honor of the occasion, offering $49 or 5,000 TrueBlue point seats between New York/JFK and Buffalo, Rochester and Syracuse. A Twitter-based promotion will also take place on Tuesday, Sept. 21st for Buffalo residents who follow @jetBlue.
