Delta Air Lines on Thursday launched ‘Ticket Window’, enabling bookings directly from Facebook and other social media sites.
The Delta ‘Ticket Window’, along with a newly designed home page at delta.com introduced earlier this week, offers the first visual cues of the airline’s planned transformation in customer-facing technology.
The company said that the new tool allows any of Facebook’s 500 million users to complete a full travel booking using a dedicated “tab” at facebook.com/delta without navigating to delta.com.
“We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window,” said Bob Kupbens, Delta’s vice president – eCommerce.
Delta plans to expand its Ticket Window to other sites, including online banner ads. In the coming weeks, the company plans to launch a new iPhone application.
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